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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Business Model Stress Test with its method-specific working model.
Business Strategy
Business Model Stress Test
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario.Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.
Complexitydifferent
LowLowHighHigh
Timedifferent
45-90 min1-5 TageHalf dayHalf day
Participantsdifferent
2-8Nutzertraffic3-83-8
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesInterest Metrics, Conversion Signal, Learning NoteStress Test Report, Action Plan per ScenarioValue Chain Map, Lever List
Tagsno overlap
GrowthStrategyMarketPortfolio
ValidationExperimentsDemandGrowth
StrategyBusiness modelRiskDiagnosis
StrategyBusiness modelDiagnosisAnalysis
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