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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy Scenario Planning |  Business Strategy SWOT Analysis |  Business Strategy GAP Analysis |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Low | High | Low | Medium |
Timedifferent | 45-90 min | 0.5-2 Tage | 30-60 min | 1-3 h |
Participantsdifferent | 2-8 | 4-12 | 3-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Scenario Set, Strategic Implications, Robust Options | SWOT matrix, Strategic options, Action list | Gap Matrix, Action Plan, Risk Notes |
Tags1 shared | GrowthStrategyMarketPortfolio | StrategyUncertaintyPlanning | StrategyAnalysisMarketPositioning | StrategyAnalysisPlanning |