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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Scenario Planning method illustration showing its working structure
Business Strategy
Scenario Planning
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.
Complexitydifferent
LowHighLowHigh
Timedifferent
45-90 min0.5-2 Tage20–45 min1-4 Wochen
Participantsdifferent
2-84-12Small cross-functional group6-30 Experten
Formatdifferent
Workshop + asyncWorkshopWorkshopAsync
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesScenario Set, Strategic Implications, Robust OptionsRisk list, Mitigation plan, Assumption logExpert Forecast, Consensus Range, Assumption Notes
Tagsno overlap
GrowthStrategyMarketPortfolio
StrategyUncertaintyPlanning
RiskDecisionFailurePlanning
ForecastingExpertsDecisionStrategy
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