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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy Scenario Planning |  Growth Funnel Analysis |  Business Strategy GAP Analysis |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Low | High | Medium | Medium |
Timedifferent | 45-90 min | 0.5-2 Tage | 1-3 h | 1-3 h |
Participantsdifferent | 2-8 | 4-12 | 1-5 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Scenario Set, Strategic Implications, Robust Options | Funnel report, Drop-off analysis, Optimization hypotheses | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | GrowthStrategyMarketPortfolio | StrategyUncertaintyPlanning | AnalyticsConversionGrowth | StrategyAnalysisPlanning |