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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy Scenario Planning |  Growth Funnel Analysis |  Growth Flywheel |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitydifferent | Low | High | Medium | Medium |
Timedifferent | 45-90 min | 0.5-2 Tage | 1-3 h | 60-120 min |
Participantsdifferent | 2-8 | 4-12 | 1-5 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Scenario Set, Strategic Implications, Robust Options | Funnel report, Drop-off analysis, Optimization hypotheses | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | GrowthStrategyMarketPortfolio | StrategyUncertaintyPlanning | AnalyticsConversionGrowth | GrowthRetentionConversion |