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| Criterion |  Business Strategy Ansoff Matrix |  Decision Making Risk Matrix |  Product Discovery Assumption Mapping |  Product Strategy ICE Scoring |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a project faces many possible disruptions, it quickly becomes unclear which risks deserve attention first. It separates options, evaluation criteria, and open risks. The result is captured as a Risk Matrix and a Top Risk List. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Low | Low | Medium | Low |
Timedifferent | 45-90 min | 30-60 min | 45-60 min | 30-60 min |
Participantsdifferent | 2-8 | 3-10 | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Risk Matrix, Top Risk List | Assumption map, Test backlog, Risk ranking | ICE Table, Top Idea List |
Tagsno overlap | GrowthStrategyMarketPortfolio | RiskDecisionPrioritizationAssessment | AssumptionsRiskExperimentsValidation | PrioritizationScoringGrowthDecision |