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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of RAID Log with a method-specific labelled workspace.
Delivery
RAID Log
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitydifferent
LowLowMediumMedium
Timedifferent
45-90 min30 min Setup, dann laufendMultiple workshops over several weeks60-120 min
Participantsdifferent
2-81-3 maintaining, briefing for everyone2-83-8
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesRAID Log, Status Report SourceHooked loop, Trigger map, Reward design, Ethics checkFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
GrowthStrategyMarketPortfolio
RiskTrackingStakeholdersGovernance
GrowthBehaviorRetention
GrowthRetentionConversion
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