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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of RAID Log with a method-specific labelled workspace.
Delivery
RAID Log
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.
Complexitydifferent
LowLowMediumLow
Timedifferent
45-90 min30 min Setup, dann laufend1-3 h30-60 min
Participantsdifferent
2-81-3 maintaining, briefing for everyone2-83-12
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesRAID Log, Status Report SourceGap Matrix, Action Plan, Risk NotesSWOT matrix, Strategic options, Action list
Tagsno overlap
GrowthStrategyMarketPortfolio
RiskTrackingStakeholdersGovernance
StrategyAnalysisPlanning
StrategyAnalysisMarketPositioning
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