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| Criterion |  Business Strategy Ansoff Matrix |  Delivery RAID Log |  Growth Funnel Analysis |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Low | Medium | High |
Timedifferent | 45-90 min | 30 min Setup, dann laufend | 1-3 h | 1-4 Wochen |
Participantsdifferent | 2-8 | 1-3 maintaining, briefing for everyone | 1-5 | 1-6 |
Formatdifferent | Workshop + async | Async | Async | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | RAID Log, Status Report Source | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment results, Decision log, Learning summary |
Tagsno overlap | GrowthStrategyMarketPortfolio | RiskTrackingStakeholdersGovernance | AnalyticsConversionGrowth | ExperimentsGrowthAnalyticsValidation |