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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of RAID Log with a method-specific labelled workspace.
Delivery
RAID Log
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitydifferent
LowLowMediumMedium
Timedifferent
45-90 min30 min Setup, dann laufend1-4 Wochen45-90 min
Participantsdifferent
2-81-3 maintaining, briefing for everyone5-203-8
Formatdifferent
Workshop + asyncAsyncAsyncWorkshop
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesRAID Log, Status Report SourceDiary Entries, Longitudinal Patterns, Experience TimelineImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
GrowthStrategyMarketPortfolio
RiskTrackingStakeholdersGovernance
UX researchTrackingBehavior
OutcomesStrategyBehaviorPlanning
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