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| Criterion |  Business Strategy Ansoff Matrix |  Delivery RAID Log |  Product Discovery Assumption Mapping |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | Low | Medium | Low |
Timedifferent | 45-90 min | 30 min Setup, dann laufend | 45-60 min | 1-5 Tage |
Participantsdifferent | 2-8 | 1-3 maintaining, briefing for everyone | 2-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | RAID Log, Status Report Source | Assumption map, Test backlog, Risk ranking | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | GrowthStrategyMarketPortfolio | RiskTrackingStakeholdersGovernance | AssumptionsRiskExperimentsValidation | ValidationExperimentsDemandGrowth |