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| Criterion |  Business Strategy Ansoff Matrix |  Product Discovery Pretotyping |  Business Strategy 5-Minuten VC-Check |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Low | Low | High |
Timedifferent | 45-90 min | Stunden bis wenige Tage | 5-15 min | 1-4 Wochen |
Participantsdifferent | 2-8 | 1-4 | 1-5 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step | Experiment results, Decision log, Learning summary |
Tagsno overlap | GrowthStrategyMarketPortfolio | ValidationDemandMVP | StartupValidationCompetition | ExperimentsGrowthAnalyticsValidation |