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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration for ABC Analysis
Operations
ABC Analysis
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.
Complexitysame
LowLowLowLow
Timedifferent
45-90 min20–45 min30-60 min30-60 min
Participantsdifferent
2-8Small cross-functional group2-81-5
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncAsync
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesRisk list, Mitigation plan, Assumption logICE Table, Top Idea ListABC Classification, Focus Rules, Control List
Tagsno overlap
GrowthStrategyMarketPortfolio
RiskDecisionFailurePlanning
PrioritizationScoringGrowthDecision
PrioritizationOperationsPortfolio
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