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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
LowLowHighLow
Timedifferent
45-90 min20–45 min1-4 Wochen45-90 min
Participantsdifferent
2-8Small cross-functional group6-30 Experten2-8
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop + async
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesRisk list, Mitigation plan, Assumption logExpert Forecast, Consensus Range, Assumption NotesAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
GrowthStrategyMarketPortfolio
RiskDecisionFailurePlanning
ForecastingExpertsDecisionStrategy
AssumptionsRiskDecisionDiscovery
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