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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.
Complexitydifferent
LowLowMediumHigh
Timedifferent
45-90 min20–45 min30-90 min1-4 Wochen
Participantsdifferent
2-8Small cross-functional group1-66-30 Experten
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncAsync
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesRisk list, Mitigation plan, Assumption logDecision Tree, Option Map, Assumption ListExpert Forecast, Consensus Range, Assumption Notes
Tagsno overlap
GrowthStrategyMarketPortfolio
RiskDecisionFailurePlanning
DecisionTreeOptions
ForecastingExpertsDecisionStrategy
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