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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy PESTLE Analysis |  Business Strategy Value Chain Analysis |  Business Strategy Business Model Canvas |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. |
Complexitydifferent | Low | Medium | High | Medium |
Timedifferent | 45-90 min | 1-3 h | Half day | 1-2 h |
Participantsdifferent | 2-8 | 2-10 | 3-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | PESTLE Map, External Risks, Strategic Questions | Value Chain Map, Lever List | Business Model Canvas, Assumption List, Business Hypotheses |
Tags1 shared | GrowthStrategyMarketPortfolio | StrategyMarketAnalysis | StrategyBusiness modelDiagnosisAnalysis | Business modelStrategyValueInnovation |