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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy PESTLE Analysis |  Business Strategy SWOT Analysis |  Business Strategy Three Horizons |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 45-90 min | 1-3 h | 30-60 min | Halbtags-Workshop, dann iterativ |
Participantsdifferent | 2-8 | 2-10 | 3-12 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | PESTLE Map, External Risks, Strategic Questions | SWOT matrix, Strategic options, Action list | Horizon map, Portfolio view, Initiatives per horizon, Resource plan |
Tags1 shared | GrowthStrategyMarketPortfolio | StrategyMarketAnalysis | StrategyAnalysisMarketPositioning | StrategyInnovationPortfolioForesight |