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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy PESTLE Analysis |  Decision Making Force Field Analysis |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 45-90 min | 1-3 h | 45-90 min | 30-60 min |
Participantsdifferent | 2-8 | 2-10 | 3-12 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | PESTLE Map, External Risks, Strategic Questions | Force Field Map, Change Levers, Risk Notes | SWOT matrix, Strategic options, Action list |
Tags1 shared | GrowthStrategyMarketPortfolio | StrategyMarketAnalysis | ChangeDecisionStrategy | StrategyAnalysisMarketPositioning |