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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for PERT Estimation.
Decision Making
PERT Estimation
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration for Wideband Delphi.
Decision Making
Wideband Delphi
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.On complex initiatives, a plain average tends to understate just how uncertain the outcome really is. It separates options, evaluation criteria, and open risks. The result is captured as a PERT Estimate, Expected Value, and Risk Notes.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.A single opinion rarely holds up for planning when the future is genuinely uncertain. It separates options, evaluation criteria, and open risks. The result is captured as an Estimate Range, Assumption Log, and Expert Consensus Notes.
Complexitydifferent
LowMediumHighHigh
Timedifferent
45-90 min15-45 min1-4 Wochen1-4 h or multiple rounds
Participantsdifferent
2-81-86-30 Experten4-12 Experten
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesPERT Estimate, Expected Value, Risk NotesExpert Forecast, Consensus Range, Assumption NotesEstimate Range, Assumption Log, Expert Consensus Notes
Tagsno overlap
GrowthStrategyMarketPortfolio
EstimationUncertaintyRisk
ForecastingExpertsDecisionStrategy
EstimationExpertsForecasting
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