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| Criterion |  Business Strategy Ansoff Matrix |  Operations PDCA Cycle |  Growth Growth Experiment |  Operations Kaizen Event |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | For a tightly scoped process segment with noticeable waste, the method bundles shared energy for change. It suits situations that call for fast learning loops and visible adjustments. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 45-90 min | 1 h bis mehrere Wochen | 1-2 Wochen | 0.5-5 Tage |
Participantsdifferent | 2-8 | 1-8 | 1-6 | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | PDCA Log, Experiment Plan, Learning Outcome, Standard Change | Experiment card, Result summary, Next bet | Kaizen Charter, Waste List, Improvement Experiments, Standard Work Update |
Tagsno overlap | GrowthStrategyMarketPortfolio | Continuous improvementLeanExperiments | MarketingGrowthExperimentsLearning | LeanContinuous improvementOperations |