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| Criterion |  Business Strategy Ansoff Matrix |  Operations PDCA Cycle |  Operations DMAIC |  Growth Growth Experiment |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode. | For a process problem with fluctuating performance, the method brings analysis and improvement into a disciplined sequence. It creates a framework in which numbers, causes, and control come together. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitydifferent | Low | Low | High | Medium |
Timedifferent | 45-90 min | 1 h bis mehrere Wochen | 2-12 Wochen | 1-2 Wochen |
Participantsdifferent | 2-8 | 1-8 | 3-10 | 1-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | PDCA Log, Experiment Plan, Learning Outcome, Standard Change | Project Charter, Measurement Plan, Cause Analysis, Control Plan | Experiment card, Result summary, Next bet |
Tagsno overlap | GrowthStrategyMarketPortfolio | Continuous improvementLeanExperiments | Continuous improvementQualityProcess improvement | MarketingGrowthExperimentsLearning |