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| Criterion |  Business Strategy Ansoff Matrix |  Decision Making Option Framing |  Product Strategy KPI Tree |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 45-90 min | 45-120 min | 90-180 min initial, dann laufend |
Participantsdifferent | 2-8 | 3-8 | 3-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs | KPI Tree, Owner List |
Tags1 shared | GrowthStrategyMarketPortfolio | OptionsDecision framingStrategyComparison | MetricsStrategyAlignmentMeasurement |
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