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| Criterion |  Business Strategy Ansoff Matrix |  Product Discovery MVP Test Matrix |  Product Discovery Learning Card |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | Low | High |
Timedifferent | 45-90 min | 45-75 min | 25-40 min | 1-4 Wochen |
Participantsdifferent | 2-8 | 2-8 | 1-5 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Test Matrix, Test Plan | Learning Card with evidence and next action | Experiment results, Decision log, Learning summary |
Tagsno overlap | GrowthStrategyMarketPortfolio | ExperimentsValidationDiscoveryOptions | ExperimentsValidationDiscoveryLearning | ExperimentsGrowthAnalyticsValidation |