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| Criterion |  Business Strategy Ansoff Matrix |  Innovation Morphological Analysis |
|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Low | Medium |
Timedifferent | 45-90 min | 1-3 h |
Participantssame | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | GrowthStrategyMarketPortfolio | IdeationInnovationCreativity |
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