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| Criterion |  Business Strategy Ansoff Matrix |  Innovation Lean Startup |  Product Discovery Experiment Canvas |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | Low | High |
Timedifferent | 45-90 min | Wochen bis Monate je Lernzyklus | 30-60 min | 1-4 Wochen |
Participantsdifferent | 2-8 | 2-8 | 1-5 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Completed Experiment Canvas, Success Metric | Experiment results, Decision log, Learning summary |
Tagsno overlap | GrowthStrategyMarketPortfolio | LeanStartupValidationMVP | ExperimentsValidationDiscoveryHypothesis | ExperimentsGrowthAnalyticsValidation |