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| Criterion |  Business Strategy Ansoff Matrix |  Product Strategy Lean Canvas |  Business Strategy SWOT Analysis |  Business Strategy Value Chain Analysis |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. |
Complexitydifferent | Low | Medium | Low | High |
Timedifferent | 45-90 min | 45-90 min | 30-60 min | Half day |
Participantsdifferent | 2-8 | 1-6 | 3-12 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Lean Canvas, Core Assumptions, Experiment Backlog | SWOT matrix, Strategic options, Action list | Value Chain Map, Lever List |
Tagsno overlap | GrowthStrategyMarketPortfolio | StartupLeanAssumptionsBusiness model | StrategyAnalysisMarketPositioning | StrategyBusiness modelDiagnosisAnalysis |