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| Criterion |  Business Strategy Ansoff Matrix |  Product Discovery Landing Page Test |  Growth Flywheel |  Growth Growth Experiment |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 45-90 min | 1-5 Tage | 60-120 min | 1-2 Wochen |
Participantsdifferent | 2-8 | Nutzertraffic | 3-8 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Landing Page, Conversion Data, Learning Summary | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Experiment card, Result summary, Next bet |
Tagsno overlap | GrowthStrategyMarketPortfolio | ValidationConversionMarketing | GrowthRetentionConversion | MarketingGrowthExperimentsLearning |