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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
LowMediumLowMedium
Timedifferent
45-90 min1-3 h1-2 h45-60 min
Participantsdifferent
2-83-122-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesKnowledge Map, Critical Knowledge Areas, Transfer PlanDIBB document, Belief list, Bet list, Learning reportAssumption map, Test backlog, Risk ranking
Tagsno overlap
GrowthStrategyMarketPortfolio
KnowledgeMappingRisk
StrategyDecisionAssumptionsHypothesis
AssumptionsRiskExperimentsValidation
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