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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for ABC Analysis
Operations
ABC Analysis
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.
Complexitydifferent
LowMediumMediumLow
Timedifferent
45-90 min1-2 Tage45-90 min30-60 min
Participantsdifferent
2-810-503-81-5
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopAsync
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesKano Matrix, Feature Classes, Priority ThemesImpact Map, Outcome Hypotheses, Delivery OptionsABC Classification, Focus Rules, Control List
Tagsno overlap
GrowthStrategyMarketPortfolio
SatisfactionPrioritizationCustomer
OutcomesStrategyBehaviorPlanning
PrioritizationOperationsPortfolio
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