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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration for ABC Analysis
Operations
ABC Analysis
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.
Complexitydifferent
LowMediumMediumLow
Timedifferent
45-90 min1-3 Wochen1-2 Tage30-60 min
Participantsdifferent
2-85-12 Interviews10-501-5
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesJob Stories, Outcome Statements, Opportunity ListKano Matrix, Feature Classes, Priority ThemesABC Classification, Focus Rules, Control List
Tagsno overlap
GrowthStrategyMarketPortfolio
CustomerOutcomesNeeds
SatisfactionPrioritizationCustomer
PrioritizationOperationsPortfolio
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