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| Criterion |  Business Strategy Ansoff Matrix |  Product Strategy Impact Mapping |  Business Strategy VRIO Framework |  Business Strategy GAP Analysis |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 45-90 min | 45-90 min | 90-180 min | 1-3 h |
Participantsdifferent | 2-8 | 3-8 | 3-6 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Impact Map, Outcome Hypotheses, Delivery Options | VRIO Table, Strategic Actions | Gap Matrix, Action Plan, Risk Notes |
Tags1 shared | GrowthStrategyMarketPortfolio | OutcomesStrategyBehaviorPlanning | StrategyDiagnosisBusiness modelCapability | StrategyAnalysisPlanning |