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| Criterion |  Business Strategy Ansoff Matrix |  Product Strategy Impact Mapping |  Decision Making Delphi Method |  Business Strategy GAP Analysis |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Low | Medium | High | Medium |
Timedifferent | 45-90 min | 45-90 min | 1-4 Wochen | 1-3 h |
Participantsdifferent | 2-8 | 3-8 | 6-30 Experten | 2-8 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Impact Map, Outcome Hypotheses, Delivery Options | Expert Forecast, Consensus Range, Assumption Notes | Gap Matrix, Action Plan, Risk Notes |
Tags1 shared | GrowthStrategyMarketPortfolio | OutcomesStrategyBehaviorPlanning | ForecastingExpertsDecisionStrategy | StrategyAnalysisPlanning |