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| Criterion |  Business Strategy Ansoff Matrix |  Product Strategy ICE Scoring |  Facilitation Nominal Group Technique |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When loud voices could dominate a round, Nominal Group Technique protects individual thinking time from group effects. It collects ideas separately first and only then enables shared weighting. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 45-90 min | 30-60 min | 60-120 min | 1-2 h |
Participantsdifferent | 2-8 | 2-8 | 5-12 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | ICE Table, Top Idea List | Ranked Ideas, Clarified Options, Group Priority | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | GrowthStrategyMarketPortfolio | PrioritizationScoringGrowthDecision | FacilitationPrioritizationVotingInclusion | AlignmentStakeholdersStrategyFacilitation |