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| Criterion |  Business Strategy Ansoff Matrix |  Product Strategy ICE Scoring |  Product Strategy KPI Tree |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 45-90 min | 30-60 min | 90-180 min initial, dann laufend |
Participantsdifferent | 2-8 | 2-8 | 3-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | ICE Table, Top Idea List | KPI Tree, Owner List |
Tagsno overlap | GrowthStrategyMarketPortfolio | PrioritizationScoringGrowthDecision | MetricsStrategyAlignmentMeasurement |
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