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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.
Complexitydifferent
LowMediumLowMedium
Timedifferent
45-90 min1-3 h30-60 min1-3 h
Participantsdifferent
2-82-81-51-8
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesIssue Map, Positions, Argument NotesABC Classification, Focus Rules, Control ListArgument Map, Evidence Gaps, Decision Rationale
Tagsno overlap
GrowthStrategyMarketPortfolio
RationaleKnowledgeDecision
PrioritizationOperationsPortfolio
SensemakingDecisionRationale
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