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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitydifferent
LowMediumHighMedium
Timedifferent
45-90 minMultiple workshops over several weeksHalf day45-90 min
Participantsdifferent
2-82-83-123-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesHooked loop, Trigger map, Reward design, Ethics checkLeverage Map, Action StrategyImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
GrowthStrategyMarketPortfolio
GrowthBehaviorRetention
Systems thinkingChangeStrategy
OutcomesStrategyBehaviorPlanning
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