View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Business Strategy Ansoff Matrix |  Growth Growth Experiment |  Business Strategy Three Horizons |  Business Strategy Business Model Canvas |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 45-90 min | 1-2 Wochen | Halbtags-Workshop, dann iterativ | 1-2 h |
Participantsdifferent | 2-8 | 1-6 | 3-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Experiment card, Result summary, Next bet | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Business Model Canvas, Assumption List, Business Hypotheses |
Tagsno overlap | GrowthStrategyMarketPortfolio | MarketingGrowthExperimentsLearning | StrategyInnovationPortfolioForesight | Business modelStrategyValueInnovation |