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| Criterion |  Business Strategy Ansoff Matrix |  Engineering Goal Question Metric |  UX Research HEART Framework |
|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 45-90 min | 90-180 min | 120 min initial, dann laufend |
Participantsdifferent | 2-8 | 3-6 | 3-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | GQM Table, Metric Profiles | HEART-GSM Table, Dashboard |
Tagsno overlap | GrowthStrategyMarketPortfolio | MetricsMeasurementEngineeringAlignment | MetricsUX researchMeasurementSatisfaction |
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