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| Criterion |  Business Strategy Ansoff Matrix |  Engineering Goal Question Metric |  Product Discovery Fake Door Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | Medium | High |
Timedifferent | 45-90 min | 90-180 min | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | 2-8 | 3-6 | Nutzertraffic | 1-6 |
Formatdifferent | Workshop + async | Workshop | Async | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | GQM Table, Metric Profiles | Click Data, Interest Signal, Learning Decision | Experiment results, Decision log, Learning summary |
Tagsno overlap | GrowthStrategyMarketPortfolio | MetricsMeasurementEngineeringAlignment | ValidationExperimentsDemandDiscovery | ExperimentsGrowthAnalyticsValidation |