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| Criterion |  Business Strategy Ansoff Matrix |  Product Strategy GIST Planning |  Growth Funnel Analysis |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 45-90 min | Wochen bis Monate je Goal | 1-3 h | 45-90 min |
Participantsdifferent | 2-8 | 3-10 | 1-5 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Goals, Idea bank, Step-project list, Tasks, Learning reports | Funnel report, Drop-off analysis, Optimization hypotheses | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | GrowthStrategyMarketPortfolio | RoadmapOutcomesPlanningExperiments | AnalyticsConversionGrowth | OutcomesStrategyBehaviorPlanning |