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| Criterion |  Business Strategy Ansoff Matrix |  Product Strategy GIST Planning |  Business Strategy Blue Ocean Strategy Canvas |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 45-90 min | Wochen bis Monate je Goal | 2-4 h | 45-90 min |
Participantsdifferent | 2-8 | 3-10 | 3-10 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Goals, Idea bank, Step-project list, Tasks, Learning reports | Strategy Canvas, Value Curve, ERRC Actions | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | GrowthStrategyMarketPortfolio | RoadmapOutcomesPlanningExperiments | StrategyPositioningInnovationValue | OutcomesStrategyBehaviorPlanning |