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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration for Kaizen Event.
Operations
Kaizen Event
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.For a tightly scoped process segment with noticeable waste, the method bundles shared energy for change. It suits situations that call for fast learning loops and visible adjustments.
Complexitydifferent
LowLowLowMedium
Timedifferent
45-90 min30-120 min30-60 min0.5-5 Tage
Participantsdifferent
2-82-61-54-10
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesObservation Notes, Improvement IdeasABC Classification, Focus Rules, Control ListKaizen Charter, Waste List, Improvement Experiments, Standard Work Update
Tagsno overlap
GrowthStrategyMarketPortfolio
LeanObservationProcessOperations
PrioritizationOperationsPortfolio
LeanContinuous improvementOperations
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