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| Criterion |  Business Strategy Ansoff Matrix |  Operations Gemba Walk |  Growth A/B Testing |  Operations ABC Analysis |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention. |
Complexitydifferent | Low | Low | High | Low |
Timedifferent | 45-90 min | 30-120 min | 1-4 Wochen | 30-60 min |
Participantsdifferent | 2-8 | 2-6 | 1-6 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Async | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Observation Notes, Improvement Ideas | Experiment results, Decision log, Learning summary | ABC Classification, Focus Rules, Control List |
Tagsno overlap | GrowthStrategyMarketPortfolio | LeanObservationProcessOperations | ExperimentsGrowthAnalyticsValidation | PrioritizationOperationsPortfolio |