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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy GAP Analysis |  Business Strategy Value Chain Analysis |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Low | Medium | High | Low |
Timedifferent | 45-90 min | 1-3 h | Half day | 30-60 min |
Participantsdifferent | 2-8 | 2-8 | 3-8 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Gap Matrix, Action Plan, Risk Notes | Value Chain Map, Lever List | SWOT matrix, Strategic options, Action list |
Tags1 shared | GrowthStrategyMarketPortfolio | StrategyAnalysisPlanning | StrategyBusiness modelDiagnosisAnalysis | StrategyAnalysisMarketPositioning |