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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy GAP Analysis |  Agile Example Mapping |  Agile Specification by Example |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When a story carries business rules and exceptions, it brings clarity before implementation. It makes examples, open questions, and boundaries visible enough that the logic becomes jointly sound. | When business rules need to become precise, it ties language, example, and test together. It sorts work by value, risk, and delivery ability. The result is captured as an Example Table and Acceptance Tests. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 45-90 min | 1-3 h | 30-60 min | 60-90 min pro Feature |
Participantsdifferent | 2-8 | 2-8 | 3-7 | 3-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Gap Matrix, Action Plan, Risk Notes | Example Map, Acceptance Criteria, Open Questions | Example Table, Acceptance Tests |
Tagsno overlap | GrowthStrategyMarketPortfolio | StrategyAnalysisPlanning | Behavior-Driven DevelopmentRequirementsExamplesRefinement | AgileRequirementsExamplesBehavior-Driven Development |