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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy GAP Analysis |  Decision Making Assumption Surfacing |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 45-90 min | 1-3 h | 45-90 min | 30-60 min |
Participantsdifferent | 2-8 | 2-8 | 2-8 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Gap Matrix, Action Plan, Risk Notes | Assumption List, Critical Assumptions, Learning Plan | SWOT matrix, Strategic options, Action list |
Tagsno overlap | GrowthStrategyMarketPortfolio | StrategyAnalysisPlanning | AssumptionsRiskDecisionDiscovery | StrategyAnalysisMarketPositioning |