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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy GAP Analysis |  Product Discovery Assumption Mapping |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 45-90 min | 1-3 h | 45-60 min | 1-5 Tage |
Participantsdifferent | 2-8 | 2-8 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Gap Matrix, Action Plan, Risk Notes | Assumption map, Test backlog, Risk ranking | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | GrowthStrategyMarketPortfolio | StrategyAnalysisPlanning | AssumptionsRiskExperimentsValidation | ValidationExperimentsDemandGrowth |