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| Criterion |  Business Strategy Ansoff Matrix |  Systems Thinking Future Reality Tree |  Business Strategy Three Horizons |  Systems Thinking Evaporating Cloud |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict. |
Complexitydifferent | Low | High | Medium | Medium |
Timedifferent | 45-90 min | 2-4 h | Halbtags-Workshop, dann iterativ | 60-120 min |
Participantsdifferent | 2-8 | 3-8 | 3-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Future Reality Tree, Negative Branches, Assumption List, Improved Injections | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Conflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments |
Tagsno overlap | GrowthStrategyMarketPortfolio | Theory of ConstraintsSystems thinkingChange | StrategyInnovationPortfolioForesight | Theory of ConstraintsAssumptionsSystems thinking |