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| Criterion | ![]() Business Strategy Ansoff Matrix | ![]() Systems Thinking Future Reality Tree | ![]() Business Strategy SWOT Analysis | ![]() Business Strategy PESTLE Analysis |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. |
Complexitydifferent | Low | High | Low | Medium |
Timedifferent | 45-90 min | 2-4 h | 30-60 min | 1-3 h |
Participantsdifferent | 2-8 | 3-8 | 3-12 | 2-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Future Reality Tree, Negative Branches, Assumption List, Improved Injections | SWOT matrix, Strategic options, Action list | PESTLE Map, External Risks, Strategic Questions |
Tagsno overlap | GrowthStrategyMarketPortfolio | Theory of ConstraintsSystems thinkingChange | StrategyAnalysisMarketPositioning | StrategyMarketAnalysis |



