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| Criterion |  Business Strategy Ansoff Matrix |  Growth Funnel Analysis |  Product Discovery Riskiest Assumption Test |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 45-90 min | 1-3 h | 1-2 Wochen pro Iteration | 30-60 min |
Participantsdifferent | 2-8 | 1-5 | 2-6 | 1-5 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Funnel report, Drop-off analysis, Optimization hypotheses | Prioritized Assumption List, Test Plan, Results Report | Completed Experiment Canvas, Success Metric |
Tagsno overlap | GrowthStrategyMarketPortfolio | AnalyticsConversionGrowth | ExperimentsValidationDiscoveryAssumptions | ExperimentsValidationDiscoveryHypothesis |